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Caso de estudio: Enfermedad del Golfo Pérsico

Reconstruimos el impulso de un ensayo difícil de reclutar sobre la Enfermedad del Golfo alcanzando veteranos por canales comunitarios de confianza.

3,256 veteranos ayudados en 3 meses

1,700 compartidos de campaña en NYC

165 veteranos elegibles evaluados

60X mayor tasa mensual de reclutamiento

Qué cambió

Una subvención en riesgo de cancelación obtuvo una vía viable de reclutamiento.
El alcance centrado en veteranos produjo volumen rápido de evaluación para un estudio de enfermedad rara.
La campaña convirtió conciencia y difusión en participantes listos para el ensayo.

Antes vs. WeHealth

Método tradicional

Patients recruited: 20
Tiempo: 24 months
Rate per month: 0-1

WeHealth

Patients recruited: 165
Tiempo: 3 months
Rate per month: 50-60

Problema

Gulf War Illness (GWI) is a rare disease diagnosed in US Desert Storm veterans due to their exposures to toxins during their deployment. Due to the rarity and idiosyncratic nature of GWI, it is underdiagnosed and patients have been historically difficult to recruit for clinical trials.

Nuestro cliente

We partnered with a major research center within the Mount Sinai Hospital system in New York City. They had received a grant from the Department of Defense to study a treatment for GWI-related pain. 2 years into the recruitment phase of the trial, they had only enrolled 20 patients, 25% of their goal. The grant had been extended twice and was in danger of cancellation.

Nuestro enfoque

We engaged the local veteran community in New York City using 3 approaches:

Existing patients in the client network
Scraping social media pages
Tapping our database of patients

Once engaged, we provided these veterans with sharing tools to reach their extended network, connecting them with resources and, if eligible, our client’s clinical trial.

Resultados

We helped 3,256 Gulf War veterans in 3 months and 1,700 veterans shared our campaign in New York City, resulting in 165 eligible and interested veterans screened for our client’s clinical trial. Our efforts improved the client’s rate of recruitment by more than 60X per month.

¿Quieres resultados así para tu ensayo?

Obtén una evaluación gratuita de tu estrategia de reclutamiento y descubre cómo los embajadores de pacientes pueden acelerar tu inscripción.

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